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Our Story

WE BUILT THIS FOR THE TRIIBE.

An origin story about awareness, balance, and performance — and the small TRIIBE of people building it.

Read our story

TRIIBE at a glance.

  • 2018 Founded — independent, founder-led from day one
  • 1% Of annual sales — not just profit — given back to the planet
  • 81.7 Certified B Corporation — verified social & environmental performance
  • 5+ Years funding youth-led change in Guatemala
How Triibe Began

Born from the noise. Built for the Triibe.

TRIIBE began from needing to escape the beating streets of the modern world — an escape from the mundanity of accepting the life you have.

Founded in 2018, Tribe Organics was created with the purpose of enhancing people's health and lives — and that of course includes the health and life of the planet that holds us. From the start, we were clear that business needed to operate in a way that helped Mother Earth and society.

Life is also love, laughter, pushing your limits and amazing yourself. Triibe is a community. To us, that means supporting you through the rough times and giving you a push up whatever mountain you're trying to climb.

— Eduardo
Read the full transparency story →
Meet The Triibe

The humans behind every product.

A small team of operators, researchers, and storytellers — building TRIIBE day by day.

  • Eduardo Oliver

    Eduardo Oliver

    Founder & CEO

    A former NYC DJ who left the noise of late-night Williamsburg to build something quieter and more honest. Eduardo started Triibe in 2018 to keep us tracking to what's important: awareness, balance, and performance.

  • Denisse Nasser

    Denisse Nasser

    Chief Brand Officer

    The voice and visual conscience of Tribe Organics, Denisse shapes how the brand looks, feels, and shows up — from packaging to partnerships — with a deep commitment to craft and storytelling.

  • Sofia Galindo

    Sofia Galindo

    Operations Manager

    Keeps every bottle moving on time, every supplier accountable, and every order shipped right. Sofia is the operational backbone that makes the rest of the work possible.

  • Dhruva Mikkelsen

    Dhruva Mikkelsen

    Digital Marketing Director

    Builds the digital home of Tribe Organics — the site, the funnels, the SEO, the email programs. Obsessed with brands that earn their growth by telling the truth better than anyone else.

  • Talia Hansen

    Talia Hansen

    Email Copywriter

    Writes the words that show up in your inbox — the ones that try to be useful first and persuasive second. The kind of email you'd actually open on a Tuesday morning.

  • Jack Cookson

    Jack Cookson

    Email Marketing Manager

    Builds the campaigns and flows that turn first-time customers into long-time Triibe members. Treats every send as a relationship — never a broadcast.

What We Stand For

We are our values.

Five principles that guide every herb we source, every bottle we ship, and every relationship we build.

  • 01

    Service to All

    We are more than just our supplements. We strive to be ambassadors in the use of herbs and mushrooms — guiding people toward holistic, whole-istic wellness.

  • 02

    Integrity

    The transparency of our sourcing — and the traceability required to maintain nothing but the highest standards of quality. No shortcuts, no spin, no exceptions.

  • 03

    Full Commitment to Quality

    Every herb and mushroom we use has been used in ancient healing traditions like Chinese Medicine and Ayurveda for thousands of years. We craft our products at the convergence of those traditions and modern scientific research — and we honor them with ethical, traceable sourcing.

  • 04

    Love & Respect for Mother Nature

    We are one with Nature. The healing powers used for thousands of years before us are undeniable — and our job is to keep them that way for the generations who come after.

  • 05

    Being True to Who We Are

    The rest is already taken. Triibe is honest, original, founder-led, and unapologetically built around the people it serves.

Go Deeper

More from the Triibe.

Where the science, the standards, the people, and the giving live in detail.

You're One Of Us Already

Join the Triibe.

Whether you're chasing balance, awareness, or peak performance — we built this for you.

Shop the collection →Read our journal →
Last reviewed November 2022 by the Tribe Editorial Council.